HTML/CSS > Standard Package
3-5 Page Website Design with Standard Features. Great for product launch and promotion, informational and event sites and for new businesses to establish an online presence.
The Standard Package is ideal for start-up businesses to establish their online presence. Compact and built for efficiency - no bells and whistles - this package offers the essentials while allowing room for future upgrades, expansion and updates. Add on any of our +Premium services to enhance your sites functionality.
The Standard Package generally includes a Home, About/Contact, and Product/Menu page. Downloadable .pdf files of your business collateral allow your audience to explore and connect with you online. Our Graphic Design team will work to incorporate your branding and business identity into your site. Incorporation of menus, forms, catalogs and print materials are included to allow your site to serve as an extension of your brand and build your audience.
Standard Package Features
Starting as compact as 3 pages, we work with you to understand what type of information your audience will come to your site looking for. We build the foundation of your site to suit your specific needs and flexible +Premium features allow you to customize the functionality, network and performance of your site at any time.
The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created. This first step is actually the most important one, as it involves a solid understanding of the company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site.
Certain things to consider are:
- Purpose What is the purpose of the site? Do you want to provide information, promote a service, sell a product… ?
- Goals What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.
- Target Audience Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests – this will later help determine the best design style for your site.
- Content What kind of information do you currently have which could be used on your site? Will you need content generated? The timeliness of content provision is the most essential element of delivering your website as soon as possible. The sooner our team knows what content goes into a site, the sooner we are able to plan and produce your site.
Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where a site map is developed.
The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the web site – aka your customer – must be kept in mind when designing your site. These are, after all, the people who will be learning about your service or buying your product. A good user interface creates an easy to navigate web site, and is the basis for this.
During the planning phase, your web designer will also help you decide what technologies should be implemented. Elements such as interactive forms, ecommerce, social media, etc. are discussed when planning your web site.
Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site.
Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.
In this phase, communication between both you and your designer is crucial to ensure that the final web site will match your needs and taste. It is important that you work closely with your designer, exchanging ideas, until you arrive at the final design for your web site.
Then development can begin…
The developmental stage is the point where the web site itself is created. At this time, your web designer will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.
This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, your designer will take your content and distribute it throughout the site, in the appropriate areas.
Elements such as interactive contact forms, social media widgets or ecommerce shopping carts are implemented and made functional during this phase, as well.
This entire time, your designer will continue to make your in-progress web site available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.
On the technical front, a successful web site requires an understanding of front-end web development. This involves writing valid XHTML / CSS code that complies to current web standards, maximizing functionality, as well as accessibility for as large an audience as possible.
This is tested in the next phase…
At this point, your web designer will attend to the final details and test your web site. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions.
A good web designer is one who is well versed in current standards for web site design and development. The basic technologies currently used are XHTML and CSS (Cascading Style Sheets). As part of testing, your designer will check to be sure that all of the code written for your web site validates. Valid code means that your site meets the current web development standards – this is helpful when checking for issues such as cross-browser compatibility as mentioned above.
Once you give your web designer final approval, it is time to deliver the site. An FTP (File Transfer Protocol) program is used to upload the web site files to your server. Our professional network partners, Cygnus Systems Inc. offer domain name registration and web hosting services as well. Once these accounts have been setup, and your web site uploaded to the server, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional.
This marks the official launch of your site, as it is now viewable to the public.
The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. We will be more than happy to continue working together with you, to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site.
If you prefer to be more hands on, and update your own content, there is something called a CMS (Content Management System) that can be implemented to your web site. This is something that would be decided upon during the Planning stage. With a CMS, your designer will utilize online software to develop a database driven site for you.
A web site driven by a CMS gives you the ability to edit the content areas of the web site yourself. You are given access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word). You’ll be able to edit existing content this way, or if you are feeling more adventurous, you can even add new pages and content yourself. The possibilities are endless!
It’s really up to you as far as how comfortable you feel updating your own web site. Some people prefer to have all the control so that they can make updates to their own web site the minute they decide to do so. Others prefer to hand off the web site entirely, as they have enough tasks on-hand that are more important for them to handle directly.
That’s where our help comes in, once again, as we can take over the web site maintenance for you – one less thing for you to do is always a good thing in these busy times!
Other maintenance type items include SEO (Search Engine Optimization). This is the optimization of you web site with elements such as title, description and keyword tags which help your web site achieve higher rankings in the search engines. The previously mentioned code validation is something that plays a vital role in SEO, as well.
Side-by-Side Product Features
- Custom Design
- No cookie-cutter pre-set options.
- Google Registry
- Helps customers find you faster
- Contact Form
- add +Premium feature: Constant Contact
- Included Images
- add +Premium feature: Unlimited Images
- Social Media Integration
- On-Site Social Media Feeds
- Admin Email Account
- add +Premium feature: Unlimited Emails
- Menu/Product Pages
- Translate your catalog onto the web.
- Item Details Pages
- Feature each of your products.
- Photo Gallery
- Interactive image/product gallery.
- Analytics & SEO
- Improve the functionality of your site.
Get Started Now!
Call us : (313) 909-6691 to schedule a FREE creative consulation to assess your project requirements.
Email us : email@example.com with a description of your project for any custom order.